Nicky LeBlanc

I provided copywriting, copy editing, and social media management services for retired Canadian Women’s National Team soccer player Andrea Neil, to refresh her website and optimize her social media, in order to promote her coaching and mentorship programs.

Services Provided:
-Copy editing for www.andreaneil.ca
-Management of the Andrea Neil Coaching Instagram
-Creation and management of the Andrea Neil Coaching Twitter
-Planing, editing, and posting all content (images, posts, captions, etc)
-Hashtag research
-Tracking and analyzing social media data and growth
-Implementation of social media strategies to increase awareness of coaching and mentorship programs
-Monitoring and responding to all comments

Within three months, the Andrea Neil Coaching Instagram grew +40%.

Instagram Reels played a pivotal role in growth and reach. Within the three months, the top performing post was a Reel that currently has +3,000 views.

The addition of a Twitter account also increased engagement with new followers, as well as opened up a new audience through another social media platform. Video content also performed well and showed higher engagement rates in comparison to other feed posts.

After working with Andrea on her website and social media, she gained the foundation to continue to promote and grow her brand identity through social media.